Brand channel management for Rhino Skin Armour

  • Created and established website and social media channels for new brand
  • Grew to 3,500+ social media followers organically
  • Gained multiple brand mentions from various professional clubs and publications


Rhino Skin Armour was a new range of male grooming products, aligned to the Rhino Rugby brand. We worked with the health and beauty company behind it to devise a strategy to launch the brand, with the required channels – notably an official website, Facebook and Twitter pages.

After they appointed two professional players as ambassadors, Charlie Hodgson and Richie Myler, we co-ordinated relevant photo shoots and promo shots to use alongside the campaign.

We also held Movember shave offs with Gloucester RFC and London Irish, involving their players and producing content on-location.

Examples of outreach