Content creation to support sponsorship campaign, Kingstone Press

  • Established huge Kingstone Press brand awareness among rugby league clubs, fans, players, and officials.
  • Engaged rugby league fans through competitions and campaigns.
  • Widespread regional, local, and trade media coverage.
  • 28,248 unique visitors to view branded content

“The objective for Kingstone Press during year one of our rugby league sponsorship was to get to know the clubs, fans and players, and to establish us as a credible and genuine sponsor. Through working with the team at JDG Media, we’ve been able to achieve this.

Requirements

As new sponsors to professional rugby league, Kingstone Press needed both insight and access to their new audience, as well as a complex content strategy that maximised their sponsorship activation opportunities.

Regular ‘Club of the Week’ and ‘Blast From The Past’ articles appeared on Love Rugby League, building rapport and awareness with each Championship and Championship One club.

Fans were also encouraged to share their memories and memorabilia, while weekly ticket competitions and the search for a ‘King of Fans’ also generated additional interest and media exposure.

Our knowledge and pre-existing relationships provided Kingstone Press with the ideal support and foundation for their debut year in rugby league.