Increasing season ticket sales by 325% with digital content for Warrington Town

  • 325% increase in season ticket holders
  • 16% match attendance increase
  • 70th anniversary shirts sold out within 36 hours

Requirements

Warrington Town are an ambitious football club looking to climb the football pyramid. To facilitate success, they need to grow attendances and drive further revenue in to the club. We lead on their entire digital and media strategy to achieve their goals.

  • Day-to-day news content
  • Manage club website and media output
  • Regular website features
  • Game day updates
  • Match reporting and interviews

We also created a new official club website, including an online shop, as well as implementing a new ticketing system that enabled supporters to buy tickets online for the first time.

To celebrate the club’s 70th anniversary, a limited edition shirt was launched. We produced a video to launch the sale of the jersey.

  • Video production
  • Promote on social media
  • E-mail newsletter distribution
  • Exclusively sold online
  • Sold out within 36 hours