Providing content cover for Basketball England

Basketball England is the national governing body for the sport, based in Manchester. They have specialist staff in their media and marketing team, but resource takes a hit when staff take their obligated annual leave.

Basketball England
Basketball England

Highlights


Filled the void left by expert staff taking required leave


Ensured seamless content creation and communications


Maintained traffic and brand consistency

What We Did

We stepped in as Substitute cover on an ad-hoc basis on several occasions, providing editorial content – including previews, round-ups and player interviews, as well as updating and publishing on their website.

Our work also saw us step in to communicate with participating clubs on match days to gather results and other appropriate information.

Utilising our extensive experience within the industry, combined with a great degree of flexibility, our work ensured that Basketball England could continue to operate as normal in what would have otherwise been very disruptive periods.

Basketball England

"We can trust that they deliver quality content, on time, meaning a seamless experience for our audience. Their expertise in the media and their flexibility make them a valuable extra resource to the team."

- Basketball England

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