Video & podcast content sponsorship, Betfred

  • Activating Betfred’s sponsorship of Super League
  • 1.45m website impressions
  • 361,000 social media reach
  • 1,774 direct clicks


After taking title sponsorship of Super League, Betfred was keen to immediately get in front of the rugby league audience to activate its deal.

Our weekly podcast and video content, as well as social media promotion, primarily through the Love Rugby League channels enabled us to give Betfred a kick-start as they sought to dominate the rugby league betting space.

This was all geared towards increasing brand awareness and get new customers creating accounts with Betfred, and also included promotion of key markets and exclusive competitions to drive sign-ups.