Trafford Centre

Ticket support sales & customer enquiries for Sparky People

Sparky People is an event staffing service that supplies event managers, presenters, entertainers and more to the UK’s events industry. Sparky People have hosted and managed events across some of the country’s biggest retail outlets such as the Intu Trafford Centre, Cheshire Oaks Designer Outlet, Airedale Shopping Centre and The Broadway Bradford.

Highlights


2,000 customer emails responded to over the course of five weeks


Implemented an online ticketing platform which generated £125,000


Effective customer service minimised customer concerns

What We Did

Ticket support sales
Customer enquiries
Issue refunds
Collate weekly sales figures

An existing client of JDG Media, Sparky People approached us to help implement an online ticketing system and provide customer service for their ‘Tinsel Town’ event at the Trafford Centre in Manchester, which ran daily from the 20th of November until the 24th of December.

To facilitate this, we implemented a simple and efficient ticketing platform which generated over £125,000 in revenue.

Additionally, our rapid customer service provided customers with important updates, alleviated concerns and issued refunds where necessary. By liaising with both the Trafford Centre’s PR department and Sparky People, we were able to effectively communicate any on-site issues or booking errors to the guests.

 

"JDG Media were integral to the success of Tinsel Town. Through the implementation of the ticketing service, excellent customer service and accurate weekly figure reports, the event ran smoothly, especially during a hectic Christmas period."

- Victoria Parkinson, Sparky People Client Services Director

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