Media marketing and digital growth for Barrow Raiders

Barrow Raiders are a rugby league club that competes in the Betfred Championship, the second tier of professional rugby league in Britain. JDG Media manage their day-to-day digital and media strategy in order to enhance revenue streams and increase attendances.

Highlights

10
Topped IMG charts outside Super League


Implemented a digital ticketing system which has generated over £500,000 in revenue

+57%
Yearly increase in content engagement (2025-26)

+237.5%
YouTube video views up (2025-26)


Produced numerous new sponsorships across the club, further increasing revenue streams

What We Did

At JDG Media, we are proud to share the success of our clients.

In IMG’s 2026 club grading process, Barrow Raiders earned a score of 9.85, ranking them highest out of all Championship rugby league sides.

We have been associated with Barrow for a number of years, managing their day-to-day media strategy in order to enhance revenue streams and widen their digital profile.

The JDG team have worked alongside the club’s in-house media volunteers to develop a comprehensive yet achievable digital strategy – a process which is transferrable across clubs from all sports and at all levels.

A strategic approach to the club’s digital output, coupled with hard work from those involved, has led to online engagement figures which surpass those of clubs with full-time media personnel: something we are extremely proud of.

Barrow are an incredibly ambitious club doing some fantastic things, and we are honoured to play a part in their ongoing journey.

"Barrow Raiders recognise that marketing of the club is vital if we are to continue with our ambitions of growth and JDG have helped to promote every area of the business. Whether that be the promotion of men’s games, team and signing news, our two ladies teams, our off-field events programme, our many community projects and much more."

- Steve Neale

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