Mental health charity State of Mind commissioned us to coordinate the media coverage of their themed round of Super League fixtures.
Their objective was simple: to reach as many fans as possible with messages of mental health awareness.
By liaising with players, journalists, publications, officials, clubs, and the governing body across a six-week period, we ensured maximum publicity for State of Mind.
Our PR strategy and execution created significant media exposure across print, online, radio, and television.
And at least two rugby fans later contacted State of Mind to reveal that the activity around the themed round of matches had prevented them from taking their own lives.
"The media coverage was comprehensive… they readily kept us informed and reviewed progress… (and) we’re confident that the substantial media exposure achieved an increase in the likelihood of commercial support for our future campaigns."
- Malcom Rae OBE, State of Mind director
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